The next assignment, in that class, was to redesign the logo for a music festival that changes its logo every year. The music festival, Splendour in the Grass. I wanted the history and the stereotype of the town/suburb that this festival is held in, Byron Bay. It’s known as a hippie town, and I wanted to show the visual history from the 60’s by using a psychedelic circular logo that can be given more meaning depending on the context it’s put in. I wanted to use clashing colours along with a purposefully bad text warp to resemble the eyeball murdering visuals from the flower power time that was the 60’s and early 70’s.
